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Showing posts from May 2, 2016

Wendy's Opens at DLF CyberHub - Changing the Paradigms of QSR

In the third week of April this year, I was invited to a bloggers table at a new premium outlet of Wendy's, the world's third largest burger brand. Wendy's is not an unknown name for the people of Delhi-NCR, having created quite a stir last year with its three fast food outlets in Gurgaon (Sector 29 and Sohna Road) and Noida (DLF Mall of India), respectively.

As I made my way towards the plush DLF CyberHub in Gurgaon on a hot summery afternoon of April 17, I couldn't help but wonder what would be different this time around.

In the last one year since Wendy's has been in India, the burger brand has built a reputation of providing the highest quality experience in the Quick Service Restaurants (QSR) market. And with the opening of its latest restaurant at DLF CyberHub, that reputation continues to remain intact!

The first thing you'll notice about the new outlet is its enhanced, artistically done design - be it the comfortable wooden seating in different zones, m…