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Showing posts from February 24, 2015

What I Learned at the Content Marketing Summit (CMS) Asia 2015 - Day 1

Last week I attended the Content Marketing Summit (CMS) Asia 2015 at The Westin Gurgaon. Content Marketing Summit is a premier event for content marketers and creators, publishers, technology enablers, and leading practitioners from all across the world.

Here's a recap of all the action as it happened on Day 1 of the summit, that is, February 19, 2015.

9.00 am: Since I was preregistered for the event (courtesy: BlogAdda), getting passes and meal coupons for the two-day summit was a breeze.

Shwetabh was there both the days to ensure we stay on track.

9.45 am: The opening remarks were given by RP Singh, CEO - Sirez Group.

According to RP, the summit has witnessed an increase in the number of speakers and partners from last year.

Here is an interesting video he showed on "selling aircraft using content marketing".

He …