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Showing posts from August 3, 2014

What The Black Happened The Last 4 Days

Disclaimer: I'm going to keep this post short and sweet. I'll also try to curtail my excitement as much as I can.
Here's what happened eight days ago. On July 26, 2014, I received a mail from BlogAdda with the following subject: You are shortlisted for 'What The Black' Experience  For the uninitiated, BlogAdda houses the largest community of bloggers in India. 
The Deal
A handful of Desi bloggers - including yours truly - were cherrypicked to receive exciting, never-before-seen items at their doorstep daily for four days starting July 30. Four effing days of non-stop fun and anticipation, never really knowing what was in store for us.
Hang On, There Must Be A Catch
I wondered. There ain't no such thing as a free lunch. 
We, as in the Blogging junta, were required to click loads of pictures of these never-before-seen items and create social media buzz around #WhatTheBlack was going on and what would come next.
Three Buzzwords
That would set the tone for the next fo…