I am a regular at beauty and fashion events, often considered a perfect turf for female bloggers. At the recent launch event of a leading beauty range from the KOSÉ Corporation, I wondered why I was the only male blogger to have graced the occasion. Does the concept of beauty only appeal to the fairer sex? I hope not!
Last Friday, Femina played the perfect host yet again at the launch of new products from Spawake Sea Beauty - Moisture Fresh BB Cream and Whitening Triple Care Serum.
Being India's first and largest read women's magazine in English for nearly 50 years, Femina continues to publish articles on women achievers, relationships, beauty and fashion, travel, cuisine, and health and fitness.
At the event, a renowned skin expert, Dr. Simal Soin, talked about the benefits of Sea Minerals and Beauty Regime. She offered some excellent skincare tips for the guests, which included more than 50 beauty bloggers from Delhi-NCR alone.
For the uninitiated, I had earlier attended the launch of Spawake products in India, courtesy KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan. The Spawake skincare range is based on the concept of refreshing and revitalizing the Indian skin for a fresh and after spa glow.
KOSÉ already has a presence in over 25 countries, including India now, and is endorsed by the gorgeous Bollywood actress Aditi Rao Hydari, who is also the brand ambassador of Spawake skincare brand.
So what makes the Spawake skincare range truly stand out, you may ask? In my opinion, it is the use of Laminaria Japonica Extract, which is the highest quality extract drawn from the Japanese Kelp, a type of sea weed. The extract is proven to have hydrating effects on the Indian skin. Also, one of the key ingredients of this range is the Maris Sal (a. k. a. Sea Salt). The minerals specifically found in this sea salt are known to have anti-inflammatory effects.
During the course of the event, I was ecstatic to speak with several beauty experts from Spawake, who gave a low-down on their latest products.
Fresh BB Cream: A multi-effect, sea mineral BB Cream which moisturizes,
protects, covers dark spots, gives an even skin tone, and leaves the skin
hydrated. The cream protects your skin from the harmful UV
rays and the drying effects caused by pollution and harsh weather conditions.
Available in two shades – Perfect Glow (For Makeup Finish) and Natural Glow (For Daily Natural Look) - this cream will meet the needs of a contemporary Indian woman.
- 30g - INR 249
- 15g - INR 129
- Whitening Triple Care Serum: Formulated with Advanced Brightening Complex, this serum includes the necessary vitamins and minerals for the Indian skin. Made using advanced Japanese skin care technology, this serum is available in a 45ml pack and is adequately priced at INR 399.
Spawake, a unique combination of two words - Spa and Awake, is an expression of KOSÉ's commitment to bring sea deep beauty to every Indian woman. I'm sure that the Moisture Fresh BB Cream and Whitening Triple Care Serum will make your skin feel soft and hydrated in just a matter of seconds.
KOSÉ plans to launch over 500 stores in India. The products will also be sold via their e-commerce website. You can receive firsthand information about the latest range via their Facebook page.
If you are a modern Indian woman who understands the benefits of advanced skin care within an affordable price range, go try out the new range from Spawake.